Where is the B.I. Market Heading?

Business Intelligence, Precision Insights
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As a recruiter it is not only our job to help people find the next step in their career, whether that be the “dream job” or just the next step on that journey, but it is also our job to make sure we are always on top of what is going on within the market. In my recruitment career one of the most common questions I get asked is a variation of “where do you see the Business Intelligent (B.I.) market heading”, as people want to make sure they are making the correct career choices as they move forward.

Staying on top of the market can be a tough thing to do, as depending on who you speak to you can end up with different answers, which is human nature. In the Business Intelligence (B.I.) market, there is no true consensus on where the market is headed, some people will tell you Big Data is the next big thing, some will say Self Service Analytics and otherwise will say Data Governance and Quality, and in the end all of them are correct in their own way.

Intelligent Decisions

To be able to truly gauge where B.I. is heading you would have to get agreement from all of the people using some form of Business Intelligence, which is impossible as each business employs B.I. for its own purposes. This may be to make smarter decisions through historical data, or it may be by predicting what its customers are going to do based on insights pulled out of a Big Data platform.


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It is true that Big Data, Self Service Analytics/B.I. and Data Governance and Data Quality are all the hot ticket at the moment and there is growing demand from businesses for people with these skillsets, however there is also strong growth within the market for people with traditional skillsets. Business Intelligence has been on a rollercoaster in the last 24 months (from my experience) compared to what you see historically, with lots of disruption in the market and lots of new technologies making ground on the typical legacy systems that have been dominant over the last 10 years. This is good for everyone involved and only reinforces how important it is to place emphasis on how you use data to your advantage, it is very much a situation where if businesses don’t adapt and put their data to use then they will fall behind the pack.


Evolution of B.I.

The B.I. Sphere is constantly evolving and to keep up to date with all of the changes would be impractical. The thing that is most important when trying to keep up to date with the market is to understand your strengths, where they lie, and how you can leverage them to work best for your career. For example, if you are a strong Visualisation Consultant or Developer and you have an interest in Analytics then it would be a good idea to look at Tableau and its integration with Alteryx. If, however, you have a strong Data Warehousing background then it might be worth looking into NoSQL and unstructured Databases such as Hadoop to combine your skillset of traditional and non-traditional databases. Obviously these are just examples.

The short answer is that the B.I. Market is heading in a number of different directions depending on the size of the organisation, what they are looking to achieve and their internal strategy. In the end it all comes down to what you want to achieve in your career and what you are most passionate about. As recruiters we are here to give you advice and provide you with as much support as we can to help you make the right choices moving forward in your career, however to be able to do that we need to understand what makes you tick and what you are passionate about, which hopefully explains why we ask some of the questions we do.


If you are interested in having a chat about the B.I. Market, roles or you are looking for someone to join your team, then give me a call on 02 8246 7701 for a confidential conversation.

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